Tag Archives | Service Quality

GAP Model of Service Quality

The "GAP" model of service quality was given by Parasuraman et al, V.A. Zeithaml et. al and Leonard L.Berry. The model explains an integrated view of the consumer-company relationship. It is also an extension of the Gronroos model and talks about the perception gap. The model is essentially based on service quality delivery gaps or deficiencies within the organization that [...]

By |2019-12-21T08:10:25+05:30December 21, 2019|Service Marketing|Comments Off on GAP Model of Service Quality
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Service Quality

Service quality is generally viewed as the output of the service delivery system, especially in the case of pure service systems. Moreover, service quality is linked to consumer satisfaction. Service quality is a perception of the customer. Customers, however, form opinions about service quality not just from a single reference but from a host of contributing factors. Learn about:- 1. [...]

By |2019-12-21T08:10:03+05:30December 21, 2019|Service Marketing|Comments Off on Service Quality
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