Tag Archives | Service Marketing

Service Guarantee: Definition, Features, Benefits, Types and Design

In this article we will discuss about:- 1. Introduction to Service Guarantee 2. Meaning and Definitions of Service Guarantee 3. Features 4. Benefits 5. Types  6. Impacts of Guarantees on Customer Perceptions 7. Design 8. Service Guarantees Expedite Service Recovery 9. Organizational Impacts 10. Theoretical Perspectives for Investigating the Service Guarantee. Contents: Introduction to Service Guarantee Meaning and Definitions of [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Guarantee|Comments Off on Service Guarantee: Definition, Features, Benefits, Types and Design
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Service Recovery: Meaning, Recovery Paradox Theory and Stages | Service Marketing

In this article we will discuss about:- 1. Meaning of Service Recovery 2. The Service Recovery Paradox Theory 3. Why does Service Recovery get no Respect? Stages of Service Recovery Maturity. Meaning of Service Recovery: Service recovery refers to the 'actions taken by an organisation in response to a service failure'. Failures occur for all kinds of reasons — the [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Recovery|Comments Off on Service Recovery: Meaning, Recovery Paradox Theory and Stages | Service Marketing
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