Service Recovery: Meaning, Recovery Paradox Theory and Stages | Service Marketing

In this article we will discuss about:- 1. Meaning of Service Recovery 2. The Service Recovery Paradox Theory 3. Why does Service Recovery get no Respect? Stages of Service Recovery Maturity. Meaning of Service Recovery: Service recovery refers to the 'actions taken by an organisation in response to a service failure'. Failures occur for all kinds of reasons — the [...]