Tag Archives | Service Marketing

Classification of Service Marketing

Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]

By |2019-09-10T17:36:21+05:30September 10, 2019|Service Marketing|Comments Off on Classification of Service Marketing

Service Recovery: Meaning, Recovery Paradox Theory and Stages | Service Marketing

In this article we will discuss about:- 1. Meaning of Service Recovery 2. The Service Recovery Paradox Theory 3. Why does Service Recovery get no Respect? Stages of Service Recovery Maturity. Meaning of Service Recovery: Service recovery refers to the 'actions taken by an organisation in response to a service failure'. Failures occur for all kinds of reasons — the [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Recovery|Comments Off on Service Recovery: Meaning, Recovery Paradox Theory and Stages | Service Marketing

How to Reduce the Cost of Purchasing Services? | Service Marketing

In this article we will discuss about how to reduce the cost of purchasing services. Services purchases consume a large portion of an organisation's expenditure. Much effort is expended to cut costs for purchased materials and direct goods, but less emphasis is placed on cutting costs of purchased services. An increasing number of organisations have realized the potential cost savings [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on How to Reduce the Cost of Purchasing Services? | Service Marketing
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