Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]
In this article we will discuss about:- 1. Introduction to Service Guarantee 2. Meaning and Definitions of Service Guarantee 3. Features 4. Benefits 5. Types 6. Impacts of Guarantees on Customer Perceptions 7. Design 8. Service Guarantees Expedite Service Recovery 9. Organizational Impacts 10. Theoretical Perspectives for Investigating the Service Guarantee. Contents: Introduction to Service Guarantee Meaning and Definitions of [...]
In this article we will discuss about:- 1. Meaning of Service Recovery 2. The Service Recovery Paradox Theory 3. Why does Service Recovery get no Respect? Stages of Service Recovery Maturity. Meaning of Service Recovery: Service recovery refers to the 'actions taken by an organisation in response to a service failure'. Failures occur for all kinds of reasons — the [...]