Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]
Anticipating competitor’s actions and reactions to your moves may be the key determinant of success for any marketing strategy. One competitor cuts prices, undermining your pricing strategy. Another may decide to offer new products and services, possibly, over the Internet that have the potential to completely undermine your existing strategy. Could you have anticipated such moves? How do you respond? [...]
Demand and Supply Management in Service Marketing! In this article we will discuss about how to manage demand, supply and yield of service firms. Learn about:- 1. Introduction to Demand and Supply Management 2. Definition of Demand Management 3. Meaning of the Nature of Demand 4. Determining the Demand Pattern 5. Elements to Shape Demand Patterns 6. Other Methods of [...]