Tag Archives | Sales Promotion

Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions

A trade fair (trade show, trade exhibition or expo) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their latest products, services, study activities of rivals and examine recent market trends and opportunities. Trade Fair: Meaning, Objectives , Challenges for Participants, Organizing Trade Fairs and Exhibitions, Exhibitors' Benefits and Visitors' Benefits Trade Fair: Meaning, [...]

By |2020-10-23T11:54:14+05:30October 23, 2020|Trade Fair|Comments Off on Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions
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Types of Sales Promotion

Sales promotions are short term strategies for increasing the sales volume. According to Kotler, "sales promotions are short term incentives to encourage purchase or sale of product or services". Sales promotion efforts attempt to attract the attention of customers at the point of sale and enhance sales volume. Sales promotion tools are used to support the sales personnel and to [...]

By |2019-10-21T12:13:42+05:30October 21, 2019|Sales Promotion|Comments Off on Types of Sales Promotion
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Top 8 Tools of Sales Promotion (With Advantages and Disadvantages)

All techniques and tools of sales promotion are fairly simple and can be reduce to twelve in number. Almost all promotions make use of one or more of these tools, alone or in some carefully developed combination. i. Price deals (price-off, price-cut, cents-off, denote the same thing) ii. Bonus-packs (price-pack) iii. Refunds and rebates (both terms are used interchangeably) iv. [...]

By |2019-02-23T06:39:15+05:30February 19, 2019|Tools of Sales Promotion|Comments Off on Top 8 Tools of Sales Promotion (With Advantages and Disadvantages)
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