Rural marketing research means the careful and objective study of product design, markets and transfer activities such as physical distribution and warehousing, advertising and sales management in rural areas. Rural marketing research helps to know the demographics, psychographic and behavioural characteristics of the target market in rural areas. In short we can say that rural marketing research is the systematic [...]
Rural marketing environment means all those factors like demographic - Physical, Economic, Social etc. which affect the rural marketing. When marketing activities are done in the rural areas, it is necessary to know the conditions of rural markets in terms of environment which is ever changing. Rural marketing requires an understanding of the rural environment in which companies have to [...]
Everything you need to know about the challenges of rural marketing. According to G.N. Murthy - "Rural marketing is the study of all the activity, agency and policy involved in the procurement of farm inputs by the farmers and the movement of rural products from farmers to consumers". Marketing in rural areas has a varied conceptual dimension as the events [...]