In this article we will discuss about Customer Relationship Marketing (CRM)! Learn about:- 1. Introduction to Relationship Marketing 2. Definitions of CRM 3. History 4. Concept 5. Types 6. Objectives & Context 7. Purposes of Adopting CRM Processes 8. Features 9. Functions 10. Importance 11. Need 12. Management of Relationship 13. Strategies 14. Notes 15. Benefits 16. Disadvantages. What is [...]
The following points highlight the thirty two major examples of retail markets. The examples are: 1. Peddlar and Street Hawkers 2. Kirana Shops 3. Bazaars 4. Jatras, Urus 5. Organised Retailing 6. Convenience Stores 7. Specialty Store 8. Discount Store 9. Category Killers 10. Duty Free Shops and Few Others. 1. Peddlar and Street Hawkers: Those who sell products like [...]
Targeting is the next process after Segmentation whereas segmentation makes grouping of customers with similar needs and income, Targeting aims at selecting the segment or consumer groups to whom marketing programme is to be targeted. Targeting or selecting the customer group is essential as it may not be possible to cater to the wish of every segment. Targeting is selecting [...]