Some of the frequently asked exam questions on the dynamics of marketing are as follows: Q.1. Define the term marketing dynamics and explain some of its different aspects or elements. Ans. The entire process of marketing management science system right from the ascertainment and assessment of marketing environment via analysis of market segments, marketing channels, competition, publics, and micro-environment variables [...]
Some of the frequently asked exam questions on marketing strategy and its components are as follows: Q.1. What do you mean by strategic marketing decisions? Ans. Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and specifically with the selection of: (a) The product-mix which the firm will produce, (b) The market segments [...]
Some of the frequently asked exam questions on sales promotion and management are as follows: Q.1. “Salesman are Born. They are not made.” Discuss. Ans. In India sales management has been gaining importance only in recent years. This apathy is due to 'production-oriented' marketing policy adopted by the business firms. The conditions are changing and the marketing-guided sales management has [...]