Some of the frequently asked exam questions on marketing concepts are as follows: Q.1. What do you mean by the term marketing research? Ans. The term marketing research relates to the methodology of gathering, reporting, and analysing facts concerning any phase of the marketing activity. It is a very wide term in its concept and application, and includes different aspects [...]
Some of the frequently asked exam questions on the types of markets are as follows: Q.1. Describe the organisation of any stock exchange in India. Ans. The Calcutta Stock Exchange, established as an association in 1908, was converted to a limited company with an authorised capital of 1200 shares of Rs. 250 each. Anybody can became a member of the [...]
Some of the frequently asked exam questions on marketing planning and plans are as follows: Q.1. Write short notes on ‘hierarchy’ of marketing plans. Ans. The term 'hierarchy' of marketing plans refers to the structure of formal marketing plans as a pyramid, with the corporate strategy and the long-term marketing plan at the top and then the more detailed divisional [...]