Some of the frequently asked exam questions on sales promotion and management are as follows: Q.1. “Salesman are Born. They are not made.” Discuss. Ans. In India sales management has been gaining importance only in recent years. This apathy is due to 'production-oriented' marketing policy adopted by the business firms. The conditions are changing and the marketing-guided sales management has [...]
Following are the main stages of promotion: 1. Discovery of an Idea 2. Detailed Investigation 3. Assembling 4. Financing the Proposition. Stage # 1. Discovery of an Idea: When a person or persons get an idea that there is the possibility of starting a new business to take advantage of the untapped natural resources or a new invention, discovery of [...]
After reading this article you will learn about:- 1. Meaning of Promotion 2. Promotion as Communication 3. Recent Developments. Meaning of Promotion: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or services, it must transmit its selling messages to potential customers. In the today’s competitive and volatile [...]