The selection of a media is very important. It will influence the impact and cost of advertising. The target audience should also be identified. An advertising campaign cannot contribute to success unless the target audience is exposed to it.The purpose of media selection is to transmit the message of advertising to the target audience effectively and economically. The selection of [...]
E-Commerce is the buying and selling of goods and services on the internet. E-Commerce is the act of doing business electronically. This means that all your transactions are paperless and you use electronic means such as EDI electronic data interchange, electronic mail, bulletin boards, fax transmissions, electronic fund transfers and internet. E-Commerce is defined as an electronic transaction as the [...]
Advertising is any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor, with the specific objective. Advertisements can be the cost-effective way to disseminate messages, be it building a brand preference or educate people. Although today's media environment is challenging, good advertisements can pay-off. The advertising objective should emerge from a thorough [...]