Read this article to get study notes on Demand Forecasting:- 1. Meaning of Demand Forecasting 2. Objects of Demand Forecasting 3. Importance 4. Steps. Notes on Demand Forecasting 1. Meaning of Demand Forecasting: The formulation of appropriate and useful production policy is an important aspect for an enterprise. This involves determination of level of production, manpower requirements, equipment and inventory [...]
The upcoming discussion will update about the difference between market segmentation and product positioning. Difference between Market Segmentation and Product Positioning One direct consequence of the market segmentation is 'target market' and its related concept of 'product positioning'. Product positioning is the art of "designing, the company's product and marketing mix to fit a given place in the consumer's mind." [...]
In this article we will discuss about:- 1. Process of Marketing Research 2. Scope of Marketing Research 3. Advantages or Benefits 4. Importance. Process of Marketing Research : Marketing research is the process of the use of scientific methods for enquiring into the marketing problems and their solutions. According to Philip Kotler, the marketing research process with five distinct steps [...]