Everything you need to know about the methods and techniques adopted for pricing your products! Learn about: A. Methods of Product Pricing 1. Cost-Based Methods 2. Break-Even Concept B. Product Pricing Methods 1. Demand and Perceived Value-Oriented Pricing 2. Competition-Oriented Pricing. Also learn about the product pricing methods, concept, approaches and strategies. How do marketers of products and services arrive [...]
All techniques and tools of sales promotion are fairly simple and can be reduce to twelve in number. Almost all promotions make use of one or more of these tools, alone or in some carefully developed combination. i. Price deals (price-off, price-cut, cents-off, denote the same thing) ii. Bonus-packs (price-pack) iii. Refunds and rebates (both terms are used interchangeably) iv. [...]
In this article we will discuss about Advertising, it's Definition, Evolution, Nature and Scope,Functions, Objectives, Types, Importance, Role and Criticism against Advertising. Everything you need to know about Advertising: Definition, History, Nature, Features, Objectives, Types, Importance and Examples Advertising - Definition of Advertising in Marketing The modern age is an era of competition. To withstand competition manufacturers have to think [...]