Everything you need to know about the process and steps of personal selling. Personal selling begins with identifying customers and ends with ensuring satisfaction to them. The series of steps that are followed in between the two are diverse, complex, and knowledge-based. The personal selling process is a consecutive series of activities conducted by the salesperson, the lead to a [...]
Everything you need to know about the methods of sales forecasting. A business enterprise may be either for production of goods to be sold in the market or for distribution of goods supplied by industry. Whether it is a manufacturing company or it is a trading company, in both the cases, forecasting future demand is the first step in planning [...]
In this article we will discuss about copy research testing used in advertising research! The methods are: 1. Communication Tests 2. Resonance Tests 3. Thought Listings 4. Recall Tests 5. Recognition Tests 6. Attitude Change Studies 7. Physiological Tests 8. Pilot Testing 9. Tracking Studies 10. Direct Response 11. Single-Source Data 12. Frame by Frame Tests. List of Copy Testing [...]