Multi-Channel System of Product Distribution Adopted by Firms | Marketing

In this article we will discuss about:- 1. Growth of Multi-Channel System of Distribution 2. Channel Conflict in Multi-Channel System of Distribution 3. Channel Conflict Resolution 4. Strategy. Growth of Multi-Channel System of Distribution: The growth of multi-channel system of distribution is one of the noteworthy features of the marketing system. In the distant past there was no multi-channel system [...]