Middleman: Meaning, Importance and Functions | Distribution Channel

After reading this article you will learn about:- 1. Meaning of Middlemen 2. Importance of Middlemen 3. Types 4. Functions. Meaning of Middlemen: Middlemen specialize in performing activities that are directly involved in the purchase and sale of goods in the process of their flow from producers to the ultimate buyers. Their position is between the producers and ultimate buyers. [...]