Consumer Behaviour: Factors, Importance, Examples, Process, Factors, Models

In this article we will discuss about Consumer Behaviour: 1. Meaning of Consumer Behaviour  2. Examples of Consumer Buying Behaviour 3. Consumer Buying Process 4. Factors Influencing Consumer Behaviour 5. Models of Consumer Decision Making 6. Buying Motives of Consumers 7. Consumer Buying Behaviour 8. Role of Family in Shaping Consumer Behaviour 9. Reference Groups and Its Types and Other [...]