Spatial Linkages between Periodic and Daily Markets of Rajasthan! The behaviour of market-place participants is a determining factor of spatial interaction, not only within the market but also in a particular region. On the one hand every shopping centre or a shop has its spatial linkages, while on the other hand each market centre (periodic or permanent) have its regional [...]
Market Segmentation: Types, Importance, Examples, Process, Bases! Answer 1. Notes on Market Segmentation: For a focused marketing program, market segments should be based on certain clear-cut variables, like geographic, demographic, psychographic; behavioural, value based, volume based and benefit based. An overview of these bases for segmentation is given below: 1. Demographic Segmentation: It divides the market on the basis of [...]
Fixed Income Securities available in India! Yield: Simply put, 'Yield to Maturity' (YTM) or yield for short is the annualized return that you will earn if you invest in a fixed income security today and hold it till maturity. It's not a simple rate of return but takes into account the effect of compounding. When comparing alternative investments, yield is [...]