Spatial Linkages between Periodic and Daily Markets of Rajasthan! The behaviour of market-place participants is a determining factor of spatial interaction, not only within the market but also in a particular region. On the one hand every shopping centre or a shop has its spatial linkages, while on the other hand each market centre (periodic or permanent) have its regional [...]
Market Segmentation: Types, Importance, Examples, Process, Bases! Answer 1. Notes on Market Segmentation: For a focused marketing program, market segments should be based on certain clear-cut variables, like geographic, demographic, psychographic; behavioural, value based, volume based and benefit based. An overview of these bases for segmentation is given below: 1. Demographic Segmentation: It divides the market on the basis of [...]
Few examples of Fixed Income Investments available in India. Fixed Income investments are a unique investment alternative in the sense that while on one hand it contains products that offer 'fixed' and predefined returns, on the other hand there are products which allow you to take some risk and earn returns based on the market movements. Contractual return products constitute [...]