Marketing Research: Definition, Process, Scope, Objectives, Types, Classification
In this article we will discuss about marketing research of products & services! Learn about:- 1. Definition of Marketing Research 2. Scope of Marketing Research 3. Features 4. Objectives 5. Functions 6. Importance 7. Types 8. Process 9. Areas 10. Activities 11. Suppliers 12. Instruments 13. Organising Research Function 14. Classification Research Tasks (Problems) 15. Benefits 16. Limitation 17. Ethical [...]