In this article we will discuss about copy research testing used in advertising research! The methods are: 1. Communication Tests 2. Resonance Tests 3. Thought Listings 4. Recall Tests 5. Recognition Tests 6. Attitude Change Studies 7. Physiological Tests 8. Pilot Testing 9. Tracking Studies 10. Direct Response 11. Single-Source Data 12. Frame by Frame Tests. List of Copy Testing [...]
Some of the most essential and effective concepts of marketing are as follows: 1. Distinct Marketing Concepts 2. Exchange Orientation 3. Product Orientation 4. Sales Orientation 5. Production Orientation 6. Marketing Concept 7. Holistic Marketing Concept 8. Examples of Marketing Concept by Philip Kotler 9. Societal Marketing Concept 10. Modern Marketing Concepts. Marketing Concepts used in Marketing Management (includes concept [...]
In this article we shall discuss about the Rural Marketing in India, it's Nature, Scope, Objectives, Characteristics, Market Structure, Product-Pricing Strategies, Rural Marketing Mix, Importance and Problems of Rural Marketing in India. Rural Marketing in India: Meaning, Objectives, Challenges, Strategies, Environment, Principles, Examples, Problems and Solutions for Improving Rural Marketing Rural Marketing in India – Meaning It is said that [...]