How to Fix the Price of a Product: Calculations, Methods, Formula, Step, Strategies and Policies! Introduction to Price: Setting the right price is an important part of effective marketing. It is the main factor which affects the profitability of an organization. Price is the only part of the marketing mix that generates revenue, pricing policy can influence sales and brand [...]
Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization's objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P's. These are the four critical elements in marketing the organization's [...]
In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "definitions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing variables the firm is using at a particular time." [According to Philip Kotler] [...]