Classification of Advertising Advertising objectives are the major guiding force of types of advertising used by the firm. There are following types of advertising: i. Selective Demand Advertising: It is essentially competitive advertising. It puts one brand against rest of the market. This type of advertising is employed when a product is beyond the introduction stage in its life cycle. [...]
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List of important MCQ's on Marketing Management with Answers. MCQs on Marketing Management 1. EMI is a marketing tool if _______________ (1) It is very high (2) It is very low (3) It is increasing (4) It is fluctuating (5) It has no role as a marketing tool Ans. (2) 2. Which one of the following may be classified as [...]