Tag Archives | Marketing Management

Top 14 Functions of Packaging

This article throws light upon the fourteen important functions of packaging. The functions are:- 1. Contain 2. Carry 3. Dispense 4. Preserve 5. Measure 6. Communicate 7. Display 8. Motivate 9. Glamorise 10. To Help in Distribution 11. Consumer Protection 12. Prevention of Adulteration 13. Health and Hygiene 14. Promote International Trade. Function # 1. Contain: To transfer a particular [...]

By |2016-11-02T05:59:48+05:30November 2, 2016|Packaging|Comments Off on Top 14 Functions of Packaging

Sales Forecasting: Meaning, Importance and Methods

After reading this article you will learn about:- 1. Meaning of Sales Forecasting 2. Importance of Sales Forecasting 3. Factors Considered 4. Types 5. Methods 6. Elements 7. Procedure 8. Selection 9. Uses 10. Statistical Data 11. Applications. Meaning of Sales Forecasting: Any forecast can be termed as an indicator of what is likely to happen in a specified future [...]

By |2016-11-02T05:59:47+05:30November 2, 2016|Forecasting|Comments Off on Sales Forecasting: Meaning, Importance and Methods

Consumer Co-Operative Store and Proprietary Retails Shop

This article will help you to differentiate between Consumer Co-Operative Store and Proprietary Retails Shop. Difference # Consumers' Co-Operative Store: 1. Co-operative store is a co-operative organisation and follows principles of co-operation. 2. Co-operative store aims at offering service to the members and the society. It can never indulge in profiteering, black marketing, etc. It offers maximum social benefits. It [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Product Distribution|Comments Off on Consumer Co-Operative Store and Proprietary Retails Shop
Go to Top