Tag Archives | Marketing Management

Top 14 Functions of Packaging

This article throws light upon the fourteen important functions of packaging. The functions are:- 1. Contain 2. Carry 3. Dispense 4. Preserve 5. Measure 6. Communicate 7. Display 8. Motivate 9. Glamorise 10. To Help in Distribution 11. Consumer Protection 12. Prevention of Adulteration 13. Health and Hygiene 14. Promote International Trade. Function # 1. Contain: To transfer a particular [...]

By |2016-11-02T05:59:48+05:30November 2, 2016|Packaging|Comments Off on Top 14 Functions of Packaging

Sales Forecasting: Meaning, Importance and Methods

After reading this article you will learn about:- 1. Meaning of Sales Forecasting 2. Importance of Sales Forecasting 3. Factors Considered 4. Types 5. Methods 6. Elements 7. Procedure 8. Selection 9. Uses 10. Statistical Data 11. Applications. Meaning of Sales Forecasting: Any forecast can be termed as an indicator of what is likely to happen in a specified future [...]

By |2016-11-02T05:59:47+05:30November 2, 2016|Forecasting|Comments Off on Sales Forecasting: Meaning, Importance and Methods

Multiple Shops: Meaning, Types and Features

After reading this article you will learn about Multiple Shops:- 1. Meaning of Multiple Shops 2. Types of Multiple Shops 3. Features 4. Advantages 5. Disadvantages. Meaning of Multiple Shops: A multiple shop system is a network of number of branches situated at different localities in the city or in different parts of the country. All branches are under central [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Product Distribution|Comments Off on Multiple Shops: Meaning, Types and Features
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