Here is a compilation of essays on ‘Marketing Planning’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Marketing Planning’ especially written for school and college students. Essay on Marketing Planning Essay Contents: Essay on the Meaning of Marketing Planning Essay on the Nature of Marketing Planning Essay on the Scope of Marketing Planning Essay [...]
In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, production and distribution. It cannot be strictly called a 'channel'. Such direct [...]
Prof. Copeland gives a following classification of ‘Goods’: 1. Consumer Goods: Consumer goods of different classes are discussed below: 1. Convenience Goods: Convenience Goods, usually of semi-durable nature, refer to those comparatively high value items which the customers buy after paying consideration as to quality, price, design, etc. The buying motives of the customers exhibit a high degree of differentiation [...]