Here is a compilation of essays on ‘Marketing Planning’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Marketing Planning’ especially written for school and college students. Essay on Marketing Planning Essay Contents: Essay on the Meaning of Marketing Planning Essay on the Nature of Marketing Planning Essay on the Scope of Marketing Planning Essay [...]
In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "definitions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing variables the firm is using at a particular time." [According to Philip Kotler] [...]
In this article we will discuss about the meaning and determination of market share of a company. Meaning of Market Share: Market share is the percentage of a business's sales relative to the combined sales of all competitors in a given market. By achieving a large share of the market in which it competes, a business firm can gain important [...]