The following points highlight the top nine marketing functions of a business. The functions are:- 1. Buying 2. Selling 3. Transportation 4. Storing 5. Standardisation, Grading and Branding 6. Market Financing 7. Pricing 8. Risk Assuming 9. Advertising. Function # 1. Buying: It is an important function in all business concerns. The manufacturing firms are required to purchase huge quantities [...]
Read this article to learn about Market Segmentation. Market segmentation is one of the most interesting and useful tools in marketing management. Here we will discuss various s definition of Market Segmentation, Concepts as explained by eminent authors, requirements of market segmentation and various advantages. Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages 1. Market Segmentation - Definitions: [...]
In this article we will discuss about the consumer psychographics, its determinants and its impact on marketing decisions. Consumer psychographic is a term used to explain the life-style of the consumer. It is a subjective tool. For instance, one has to study the lifestyle of the consumer in order to market expensive Raymond Terry-wool suiting. The same is true for [...]