Tag Archives | Marketing Management

Marketing Concept and Societal Marketing Concept

The upcoming discussion will update you about the difference between marketing concept and societal marketing concept. Marketing Concept and Societal Marketing Concept "Marketing concept starts with the company's target customers and their needs and wants. The company integrates and co-ordinates all the activities that will affect customer satisfaction. The company achieves profit through creating and maintaining customer satisfaction. In essence, [...]

By |2023-02-19T18:57:33+05:30March 4, 2017|Difference Between|Comments Off on Marketing Concept and Societal Marketing Concept
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Top 9 Marketing Functions of a Business | Functions | Marketing Management

The following points highlight the top nine marketing functions of a business. The functions are:- 1. Buying 2. Selling 3. Transportation 4. Storing 5. Standardisation, Grading and Branding 6. Market Financing 7. Pricing 8. Risk Assuming 9. Advertising. Function # 1. Buying: It is an important function in all business con­cerns. The manufacturing firms are required to purchase huge quantities [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Marketing Functions|Comments Off on Top 9 Marketing Functions of a Business | Functions | Marketing Management
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6 Main Functions of a Marketing Manager | Marketing Management

The following points highlight the six main functions of a marketing manager in a company. 1. Determining the marketing mission for both the long and the short terms in the light of the overall company objectives such as market expan­sion, market diversification, product and services diversification, higher return on investments, etc. 2. Planning the marketing programme in clear terms right [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Manager|Comments Off on 6 Main Functions of a Marketing Manager | Marketing Management
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