Advertising has become an essential marketing activity in the modern era of large-scale production and severe competition in the market. Advertising educates the people about new products and their uses - Advertising message about the utility of a product enables the people to widen their knowledge. It is advertising which has helped people in adopting new ways of life and [...]
Communication implies the process of transmitting a message to the receiver in order to obtain a response. The communication process consists of all of the elements that go into the creation, transmission, reception, and interpretation of meaning from one party to another. The communication process is a part of any advertising or marketing program. When the marketer wants to communicate [...]
In this article we will discuss about:- 1. Concept of Marketing Communication 2. Marketing Communication Objectives 3. Process 4. Golden Rules 5. Integrated Marketing Communication in India and Other Countries 6. Components 7. Importance. Contents: Concept of Marketing Communication Marketing Communication Objectives Process of Communication in Marketing Golden Rules of Marketing Communications Integrated Marketing Communication in India and Other Countries [...]