Tag Archives | Management

Integrated Marketing Communication: History and Characteristics

Read this article to learn about the Integrated Marketing Communication: History and Characteristics. According to American Marketing Association Integrated marketing communication is a concept of marketing communication's planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication dis­ciplines. Integrated Marketing Communication: History and Characteristics Integrated Marketing Communication: History In past [...]

By |2019-03-01T06:45:58+05:30December 4, 2016|Marketing|Comments Off on Integrated Marketing Communication: History and Characteristics
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Jobs @ Advertising Industry: Top 6 Types of Jobs

This article throws light upon the top six types of advertising industry jobs. The types are: 1. Advertising Specialists 2. Media Sales Representatives 3. Media Buyers 4. Advertising Researchers 5. Advertising Creators 6. Advertising Managers. Type # 1. Advertising Specialists: Advertising is a field in which there is great specialisation. The practice of advertising is too demanding in training and [...]

By |2016-12-04T08:09:43+05:30December 4, 2016|Advertisement|Comments Off on Jobs @ Advertising Industry: Top 6 Types of Jobs
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Promotion: Meaning and Developments | Product

After reading this article you will learn about:- 1. Meaning of Promotion 2. Promotion as Communication 3. Recent Developments. Meaning of Promotion: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or services, it must transmit its selling messages to potential customers. In the today’s competitive and volatile [...]

By |2016-12-04T08:09:43+05:30December 4, 2016|Marketing|Comments Off on Promotion: Meaning and Developments | Product
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