In this article we will discuss about the meaning and components of marketing strategy of a business. Meaning of Marketing Strategy: A modern business enterprise is faced with the problem of preserving its traditional role in a world affected by recession and inflation and trials by the consumers, government and special interest groups. The primary challenge to business is how [...]
In this article we will learn about:- 1. Meaning of Multiple Shop System 2. Characteristics of Multiple Shop System 3. Organisation 4. Advantages 5. Disadvantages 6. Effects on Middlemen. Contents: Meaning of Multiple Shop System Characteristics of Multiple Shop System Organisation of Multiple Shop System Advantages of Multiple Shop System Disadvantages of Multiple Shop System Effects on Middlemen in Multiple [...]
In this article we will discuss about the hire purchase system of selling. Prof. J. Stephenson defines 'hire-purchase' as a form of trade in which credit is granted to the customer on the security of a lien on the goods. To put in simple terms, under the hire-purchase system, a seller delivers the goods to the customer (hirer) who agrees [...]