"Marketing management is the process of ascertaining consumer needs, converting them into products or services and moving the product or services to the final consumers or users to satisfy needs and wants with emphasis on profitability ensuring the optimum use of the resources available to the organisation." - According to Davar’s Marketing management is one of the important operative functions [...]
Here is a compilation of essays on ‘Co-Operative Society’ for class 6, 7, 8, 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Co-Operative Society’ especially written for school and college students. Essay on Co-Operative Society Essay Contents: Essay on the Meaning of Co-Operative Society Essay on the Essential Features of Co-Operative Society Essay on the Advantages [...]
External analysis of business is concerned with identifying opportunities and threats and strategic questions that affect key factors of successful performance. Such analysis is necessary for strategy formulation and management in all fields of activity including marketing activity of an organisation. This analysis is mainly concerned with the study of external environment in which a business firm operates. The components [...]