After reading this article you will learn about the advertising boom in India, explained with the help of statistical graphs. Advertising expenditure is glowing rapidly in India where companies are using an increasing number of new cable and satellite channels. Zenith Media, the media planning and buying arm of Cordiant Plc., which also owns Saatchi and Saatchi Advertising, said that [...]
This article will help you to make comparison among radio, TV and print media. Radio Vs. TV Vs. Print Media: The advent of electronic communication has resulted in a veritable media explosion. New technologies are constantly being developed. But the radio still is an effective medium which reaches the rich as well as poor, to both literate and illiterate at [...]
After reading this article you will learn about the role of Indian press in advertising. Press in India 1995-96: The growth of the press in India retained an upward trend during this period. A few important newspapers closed down but some resurfaced. Special interest magazines continued their stride while general interest magazine, barring a few continued losing ground. The attacks [...]