Some of the most important functions of marketing management are :- 1. Planning 2. Organizing 3. Coordinating 4. Staffing 5. Directing 6. Evaluating 7. Controlling. Function - 1. Planning: This requires the description of the formal approach and processes. At this stage, an overview is made of the total integrated system of short and long-term planning in the firm and [...]
This article throws light upon the nine important principles of organisation. The principles are: 1. Consideration of Objectives 2. Relationship of Basic Components of the Organisation 3. Responsibility and Authority 4. Span of Control 5. Dividing and Grouping Work (Including Coordination) 6. Effective Delegation 7. Communication 8. Line and Staff Functions 9. Balance, Stability and Flexibility. Principle # 1. Consideration [...]
After reading this essay you will learn about:- 1. Concept of Organisation 2. Importance of Organisation 3. Characteristics 4. Elements 5. Process. Essay on the Concept of Organisation: Almost any business manager will affirm that sound organization is highly important to business success. Many will characterize organisation as the foundation upon which the whole structure of management is built. Organisation [...]