Some of the most important functions of marketing management are :- 1. Planning 2. Organizing 3. Coordinating 4. Staffing 5. Directing 6. Evaluating 7. Controlling. Function - 1. Planning: This requires the description of the formal approach and processes. At this stage, an overview is made of the total integrated system of short and long-term planning in the firm and [...]
This article throws light upon the nine important principles of organisation. The principles are: 1. Consideration of Objectives 2. Relationship of Basic Components of the Organisation 3. Responsibility and Authority 4. Span of Control 5. Dividing and Grouping Work (Including Coordination) 6. Effective Delegation 7. Communication 8. Line and Staff Functions 9. Balance, Stability and Flexibility. Principle # 1. Consideration [...]
After reading this article you will learn about:- 1. Concept of Organisation Structure 2. Need for Organisation Structure 3. Design. Concept of Organisation Structure: No organisation can work without people. Organisation structure simply means the systematic arrangement of the people working for the organization in order to achieve pre-decided goals. Organisation structure is concerned with the establishment of positions (persons) [...]