Essay on Mutual Funds in India! Mutual funds were first started in England during 19th century. These funds could not succeed due to highly speculative nature. Mutual funds started in USA during 1900 but they picked up only after 1924 when a number of such funds were started. After World War II mutual funds expanded rapidly. In India first mutual [...]
Essay on Persuasion: Definition, Elements and Process! Definition of Persuasion: There are many definitions of persuasion. Some emphasized on internal motive of the audience more than using logic. Birembeck and Howell said "Persuasion is the conscious attempt to modify thought and action by manipulating the motives of men towards predetermined ends". Fotheringham affirmed "Persuasion is that body of effects in [...]
After reading this essay you will learn about Attitude:- 1. Definition of Attitude 2. Formation of Attitude 3. Functions 4. Measuring. Definition of Attitude: The concept of "attitude" has been variously defined by social scientists so that there has been a good deal of ambiguity regarding the concept. But, perhaps, the most acceptable is that of Rokeach: "An attitude is [...]