Tag Archives | Elements

What is Promotion?

Promotion is a term used frequently in marketing and is one of the elements of marketing mix. It refers to raising customer awareness of a product or brand, generating sales and creating brand loyalty. It involves an entire set of activities that communicate about the product, brand or service to the user. The basic idea behind promotion is to make [...]

By |2019-11-22T06:02:40+05:30November 22, 2019|Marketing|Comments Off on What is Promotion?

Personal Selling

Everything you need to know about what is personal selling. Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the "value" for the salesperson is realized through the financial [...]

By |2019-08-29T06:49:14+05:30August 29, 2019|Personal Selling|Comments Off on Personal Selling

Elements of Marketing Planning

Everything you need to know about the elements of marketing planning. Marketing planning involves setting of objectives and making plans for how these objectives can be achieved. Marketing planning involves deciding the policies, strategies, procedures, programmes, schedules and budget. Marketing planning, like any planning, is basically simple in concept. In essence, it is a statement of objectives and the means [...]

By |2019-08-28T12:32:59+05:30August 28, 2019|Marketing Planning|Comments Off on Elements of Marketing Planning
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