Tag Archives | Diversification of Firms

Diversification of Firms | Strategic Management

In this article we will discuss about the diversification of firms. When considering 'synergy', it is important to note that businesses can be similar with respect to some resources while being different in terms of others. The key to successful diversification is to group together those businesses which, despite their differences, have at least one common resources need. Such businesses [...]

By |2017-03-04T15:07:50+05:30March 4, 2017|Firms|Comments Off on Diversification of Firms | Strategic Management
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Diversification of Firms: Horizontal and Vertical

After reading this article you will learn about the horizontal and vertical diversification of firms. Horizontal Diversification of Firms: It means adding parallel products or services to the existing product/service line. The existing technical, marketing and financial expertise is applied to new products also. Horizontal diversification can take the following forms: 1. Concentric diversification: It is a form of horizontal [...]

By |2016-08-09T07:56:15+05:30August 9, 2016|Growth Strategies|Comments Off on Diversification of Firms: Horizontal and Vertical
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