Learn about the advantages and disadvantages of franchising. Some of the advantages of franchising are: 1. An Established Product or Service 2. Formal Training 3. Financial Assistance 4. Marketing and Management Benefits 5. Quality Control Standards 6. Less Operating Capital Requirement 7. Opportunities for Growth. Some of the disadvantages of franchising are:- 1. Failed Expectations 2. Cost of a Franchise [...]
The flow of goods from the producer to the ultimate consumer may take place through different types of distribution channels. The structure of distribution channel describes the arrangement and linkages of its members. The marketing experts have described different types of distribution channels for consumer and industrial products. The types of distribution channel can be studied under the following heads:- [...]
The services provided by wholesalers can be studied under the following heads:- A. Services to Manufacturers B. Services to Retailers C. Services to the Society D. Services to Consumers E. General Services G. Typical Wholesale Services. Some of the services rendered by wholesalers are:- 1. Economies of Large Scale 2. Facilitate Distribution of Goods 3. Warehousing and Marketing 4. Financial [...]