CRM Audit: Meaning, Scope and Techniques

After reading this article you will learn about CRM Audit:- 1. Meaning of CRM Audit 2. Objectives and Scope of CRM Audit 3. Techniques. Meaning of CRM Audit: The CRM disconnect refers to the gap between sales and marketing strategy and CRM soft­ware usage. For example, we have found up to a 70% gap between the espoused sales and market­ing [...]