Tag Archives | CRM

Customer-Related Database: Meaning and Principles

Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might be maintained in a number [...]

By |2016-06-22T16:18:01+05:30June 22, 2016|Customer Database|Comments Off on Customer-Related Database: Meaning and Principles

Data Mining: Meaning, Scope and Its Applications

After reading this article you will learn about:- 1. Meaning of Data Mining 2. Concept of Data Mining 3. Foundations 4. Scope 5. Working 6. Architecture 7. Profitable Applications. Meaning of Data Mining: In the CRM context, data mining can be defined as follows: Data mining is the application of descriptive and predictive analytics to support the marketing, sales and [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|Customer Database|Comments Off on Data Mining: Meaning, Scope and Its Applications

Top 5 Success Factors for a CRM

This article throws light upon the five main factors responsible for the success of CRM. The factors are: 1. Strong internal partnerships around the CRM strategy 2. Employees at all levels and all areas accurately collect information for the CRM system 3. CRM tools are customer and employee friendly 4. Report out only the data you use, and use the [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|Process|Comments Off on Top 5 Success Factors for a CRM
Go to Top