Everything you need to know about the factors affecting consumer behavior. Consumer behavior or purchases made by consumers are rarely unaffected. Such behavior is largely influenced by various factors. A marketer has to understand such factors so that he can design appropriate products and marketing strategies and ultimately be able to deliver consumer satisfaction. There are several theories explaining the [...]
Everything you need to know about what is consumer behaviour. Consumer Behaviour deals with the various stages, a consumer goes through, before purchasing products or services for his end use. Consumer Behaviour can also be viewed as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or [...]
Everything you need to know about the factors influencing consumer behaviour. Learn about: A. Factors Influencing Consumer Behaviour 1. Cultural Factors 2. Social Factors 3. Personal Factors 4. Psychological Factors B. Factors Influencing Consumer Buying Behaviour 1. External Influences on Consumer Behaviour 2. Internal Influences on Consumer Behaviour. Consumer behaviour is a study of how people buy, what they buy, [...]