Tag Archives | Buying Behaviour

What is Consumer Behaviour?

Everything you need to know about what is consumer behaviour. Consumer Behaviour deals with the various stages, a consumer goes through, before purchasing products or services for his end use. Consumer Behaviour can also be viewed as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or [...]

By |2019-08-21T16:02:08+05:30August 17, 2019|Consumer Behavior|Comments Off on What is Consumer Behaviour?
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Factors Influencing Consumer Behaviour | Marketing Management

Everything you need to know about the factors influencing consumer behaviour. Learn about: A. Factors Influencing Consumer Behaviour 1. Cultural Factors 2. Social Factors 3. Personal Factors 4. Psychological Factors B. Factors Influencing Consumer Buying Behaviour 1. External Influences on Consumer Behaviour 2. Internal Influences on Consumer Behaviour. Consumer behaviour is a study of how people buy, what they buy, [...]

By |2019-02-23T05:58:22+05:30February 19, 2019|Consumer Behavior|Comments Off on Factors Influencing Consumer Behaviour | Marketing Management
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