After reading this article you will learn about the role of radio in advertising of products. The phenomenal growth achieved by All India Radio has made it one of the largest media organisations in the world. Today AIR reaches to 97% of the India population spread over about 90% of the national territory with the help of 177 broadcasting stations. [...]
This article throws light upon the top eight types of media or ways you can use for advertising your products. The types are: 1. Print Media 2. Broadcast Media 3. Outdoor Media 4. Transit Media 5. Mail Media (Direct Advertising) 6. Speciality Advertising 7. Motion Picture Media (Advertising)—Cinema 8. Sales Promotion Media. Way # 1. Print Media: Print media includes [...]
Escalating advertising rates and the need to focus on specific audience is driving advertisers to look at new alternatives. Local area advertising on cable is emerging as a viable option. It has everything going for it. And will plenty of viewers and advertisers too queuing up, Cable TV operators and local area advertising are coming into their own. And with [...]