This article throws light upon the fifteen main buying motives of people. The buying motives are: 1. Achievement 2. Independence 3. Exhibition 4. Recognition 5. Dominance 6. Affiliation 7. Nurfurance 8. Succorance 9. Sexuality 10. Stimulation 11. Diversion 12. Novelty 13. Understanding 14. Consistency 15. Security. Buying Motive # 1. Achievement: The need to perform difficult tasks, exercise one's skill [...]
This article provides an essay on social aspects of advertising. Introduction to Social Aspects of Advertising: It is argued that the biggest and potentially most insurmountable problem encountered in any attempt to examine and evaluate the social issues surrounding advertising stems from the essentially subjective nature of many of the criticisms that have been levelled in recent years. Although social [...]
This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]