Principles of Advertising Process | Management

This article throws light upon the three principles of advertising process. The principles are: 1. Memory & Law of Repetition 2. Remembering and the Law of Primacy 3. Memory and Law of Recency Principle # 1. Memory & Law of Repetition : It mean that more times the message is being repeated, the changes of being remembered increases. Fig. 12.9 [...]