Tag Archives | Advertising Media

Advertising Media: Meaning and Types | Channels | Advertising

In this article we will discuss about:- 1. Meaning of Advertising Media 2. Types of Advertising Media 3. Factor Considerations 4. Advertising Media in India. Meaning of Advertising Media: Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The message regarding the product or service [...]

By |2017-03-04T15:07:44+05:30March 4, 2017|Advertisement|Comments Off on Advertising Media: Meaning and Types | Channels | Advertising

Advertising Media Types: 10 Main Types of Advertising Media

This article throws light upon the ten main types of advertising media. The types are: 1. Newspaper Advertising 2. Television Advertising 3. Radio Advertising 4. Magazine Advertising 5. Direct Mail Advertising 6. Transportation Advertising 7. Outdoor Advertising 8. Speciality Advertising 9. Personal Selling 10. Sales Promotion. Type # 1. Newspaper Advertising: The major advantage in advertising in Newspapers is that it [...]

By |2016-11-02T05:59:49+05:30November 2, 2016|Marketing Management|Comments Off on Advertising Media Types: 10 Main Types of Advertising Media

Choosing the Advertising Media: 3 Factors

Marketing Managers should consider a number of factors while selecting an advertising media: 1. Purpose of Advertisement 2. Cost of Advertising Media 3. Circulation of Media. Factor # 1. Purpose of Advertisement: The objective of specific as well as total advertising programme influences the choice of media. In planning the advertising strategy of the concern, Marketing Managers set goal for [...]

By |2016-11-02T05:59:48+05:30November 2, 2016|Marketing Mix|Comments Off on Choosing the Advertising Media: 3 Factors
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