The budget is an expression of the expenditure plan. It is estimated to meet the financial requirements of advertising plans so that advertising objectives with planned strategies may be realised within a given time frame. It is a statement of proposed advertising expenditure; a guideline for allocating the available funds to the various functions and […]
What is Advertising Budget?
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Advertising Budget for Products (With Diagram)
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The advertising budget is primarily a blue print of a projected advertising plan of action by an organisation for a definite period of time. Its fundamental purpose is to aid in securing control over advertising and is accompanied by comparing actual attainments against the projected allocation and using it as a yardstick in determining the […]