Some of the most commonly used advertising techniques are: 1. Media 2. Newspaper 3. Magazines 4. Electronic Media 5. Outdoor Advertising Media 6. Transit Advertising 7. Broadcast Media 8. Internet 9. Cinema. Advertising Techniques: Media, Newspaper, Magazines, Electronic Media and Internet Advertising Techniques (With Advantages and Demerits) Advertising Techniques# 1. Media “Media is a medium […]
Advertising Techniques
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Functions of Advertising
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Advertising has become an essential marketing activity in the modern era of large-scale production and severe competition in the market. Advertising educates the people about new products and their uses – Advertising message about the utility of a product enables the people to widen their knowledge. It is advertising which has helped people in adopting […]
What is Advertising Budget?
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The budget is an expression of the expenditure plan. It is estimated to meet the financial requirements of advertising plans so that advertising objectives with planned strategies may be realised within a given time frame. It is a statement of proposed advertising expenditure; a guideline for allocating the available funds to the various functions and […]