Demand and Supply Management in Service Marketing! In this article we will discuss about how to manage demand, supply and yield of service firms. Learn about:- 1. Introduction to Demand and Supply Management 2. Definition of Demand Management 3. Meaning of the Nature of Demand 4. Determining the Demand Pattern 5. Elements to Shape Demand Patterns 6. Other Methods of [...]
In this article we will discuss about how to reduce the cost of purchasing services. Services purchases consume a large portion of an organisation's expenditure. Much effort is expended to cut costs for purchased materials and direct goods, but less emphasis is placed on cutting costs of purchased services. An increasing number of organisations have realized the potential cost savings [...]
There are four stages of customer retention strategies, which are: 1. Financial Bonds 2. Social Bonds 3. Customisation Bonds 4. Structural Bonds. Stages of Customer Retention Strategies Stage # 1. Financial Bonds: In this stage, the customer is tied to the firm primarily through financial incentives — lower prices for greater volume purchases or lower prices for customers who have [...]