Elements of Product Strategy: Branding, Packaging, Labeling and Product Warranty

This article throws light upon the top five elements of product strategy. The product strategy elements are:- 1. Branding 2. Packaging 3. Labelling 4. Product Warranty 5. Service Facilities. Elements of an Effective and Successful Product Strategy: Branding, Packaging, Labelling, Product Warranty and Service Facilities Product Strategy Element # 1. Branding: Brand Management holds the key in the modern markets. [...]