After reading this article you will learn about:- 1. Meaning of Middlemen 2. Importance of Middlemen 3. Types 4. Functions. Meaning of Middlemen: Middlemen specialize in performing activities that are directly involved in the purchase and sale of goods in the process of their flow from producers to the ultimate buyers. Their position is between the producers and ultimate buyers. [...]
Essential functions of marketing are: 1. Gathering and Analyzing Market Information 2. Marketing Planning 3. Product Designing and Development 4. Standardization and Grading 5. Packaging and Labelling 6. Branding 7. Customer Support Services 8. Pricing of Products 9. Promotion 10. Physical distribution 11. Transportation 12. Storage or Warehousing. 1. Gathering and Analyzing Market Information: The most important function of a [...]
As we know, every company has different idea regarding philosophy of marketing. Some companies concentrate on the large scale production while some concentrate only on the quality of the product etc. Therefore, under the marketing philosophy, there are following five concepts: 1. Production Concept: Production concept lays emphasis on availability and affordability of products. If these two elements are present [...]