Archive | Marketing

Substitutability of Market | Market Segments | Marketing Management

In this article we will discuss about the substitutability of market in relation to market segments.  Marketing comprises the following three major activities: 1. The assessment and examination of market for existing products or those under, consideration for development. The collection of accurate market intelligence is essential for effective business forecasting and production planning. It also influences design and packaging, [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Marketing|Comments Off on Substitutability of Market | Market Segments | Marketing Management
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Marketing Research: Process and Importance | Marketing Management

In this article we will discuss about:- 1. Process of Marketing Research 2. Scope of Marketing Research 3. Advantages or Benefits 4. Importance. Process of Marketing Research : Marketing research is the process of the use of scientific methods for enquiring into the marketing problems and their solutions. According to Philip Kotler, the marketing research process with five distinct steps [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Research|Comments Off on Marketing Research: Process and Importance | Marketing Management
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Product Mix: Concept and Factors | India | Company Management

In this article we will discuss about the concept of product mix and the factors influencing it. Concept of Product Mix: Product mix refers to the depth and width of product policy of a company. It is concerned with product diversity, i.e. how far a company can or should diversify its products. It is defined as "the composite of products [...]

By |2017-03-04T15:07:45+05:30March 4, 2017|Product Mix|Comments Off on Product Mix: Concept and Factors | India | Company Management
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