The choice of an appropriate channel of distribution, as an important marketing decision, depends on a variety of considerations like nature and type of products, nature of services to be rendered, stability of production, costs involved, and the type of promotional efforts undertaken by the marketing management. So, the distribution channels to be employed should be different for consumer goods, [...]
Read this article to learn about Market Segmentation. Market segmentation is one of the most interesting and useful tools in marketing management. Here we will discuss various s definition of Market Segmentation, Concepts as explained by eminent authors, requirements of market segmentation and various advantages. Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages 1. Market Segmentation - Definitions: [...]
In this article we will discuss about the meaning and components of marketing strategy of a business. Meaning of Marketing Strategy: A modern business enterprise is faced with the problem of preserving its traditional role in a world affected by recession and inflation and trials by the consumers, government and special interest groups. The primary challenge to business is how [...]