Archive | Marketing

Substitutability of Market | Market Segments | Marketing Management

In this article we will discuss about the substitutability of market in relation to market segments.  Marketing comprises the following three major activities: 1. The assessment and examination of market for existing products or those under, consideration for development. The collection of accurate market intelligence is essential for effective business forecasting and production planning. It also influences design and packaging, [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Marketing|Comments Off on Substitutability of Market | Market Segments | Marketing Management
Read More

Marketing Research: Process and Importance | Marketing Management

In this article we will discuss about:- 1. Process of Marketing Research 2. Scope of Marketing Research 3. Advantages or Benefits 4. Importance. Process of Marketing Research : Marketing research is the process of the use of scientific methods for enquiring into the marketing problems and their solutions. According to Philip Kotler, the marketing research process with five distinct steps [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Research|Comments Off on Marketing Research: Process and Importance | Marketing Management
Read More

Problems Associated with Marketing Channels | Marketing Management

The following points highlight the three major problems associated with marketing channels. The problems are:- 1. Consumers' Needs  2. Choice of Marketing Channels 3. Problems of Distribution Methods. Problem # 1. Consumers' Needs: The consumers in general are scattered and their needs and expectations are varied. They choose to buy their goods from those who serve them best. Here, the [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Channels|Comments Off on Problems Associated with Marketing Channels | Marketing Management
Read More
BusinessManagementIdeas.Com. All rights reserved.
Go to Top