Archive | Marketing

Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages

Read this article to learn about Market Segmentation. Market segmentation is one of the most interesting and useful tools in marketing management. Here we will discuss various s definition of Market Segmentation, Concepts as explained by eminent authors, requirements of market segmentation and various advantages. Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages 1. Market Segmentation - Definitions: [...]

By |2019-03-21T07:49:16+05:30March 4, 2017|Market Segmentation|Comments Off on Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages
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Consumer Behaviour Research: Difficulties and Techniques | Marketing

In this article we will discuss about:- 1. Definition of Consumer Behaviour Research 2. Types of Information Sought in Relation to Marke­ting 3. Main Difficulties of Consumer Behaviour Research 4. Techniques. Definition of Consumer Behaviour Research: The consumer behaviour research is alternatively termed as motivation research or study of buying motives. Simply put, the term refers to the study of [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Marketing|Comments Off on Consumer Behaviour Research: Difficulties and Techniques | Marketing
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Exam Questions on the Dynamics of Marketing | India | Marketing

Some of the frequently asked exam questions on the dynamics of marketing are as follows:  Q.1. Define the term marketing dynamics and explain some of its different aspects or elements. Ans. The entire process of marketing manage­ment science system right from the ascertainment and assessment of marketing environment via analysis of market segments, marketing channels, competi­tion, publics, and micro-environment variables [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Marketing|Comments Off on Exam Questions on the Dynamics of Marketing | India | Marketing
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