In this article we will discuss about:- 1. Definition of Consumer Behaviour Research 2. Types of Information Sought in Relation to Marketing 3. Main Difficulties of Consumer Behaviour Research 4. Techniques. Definition of Consumer Behaviour Research: The consumer behaviour research is alternatively termed as motivation research or study of buying motives. Simply put, the term refers to the study of [...]
Some of the frequently asked exam questions on the dynamics of marketing are as follows: Q.1. Define the term marketing dynamics and explain some of its different aspects or elements. Ans. The entire process of marketing management science system right from the ascertainment and assessment of marketing environment via analysis of market segments, marketing channels, competition, publics, and micro-environment variables [...]
In this article we will discuss about the substitutability of market in relation to market segments. Marketing comprises the following three major activities: 1. The assessment and examination of market for existing products or those under, consideration for development. The collection of accurate market intelligence is essential for effective business forecasting and production planning. It also influences design and packaging, [...]